MarketsPulse continues developing products for the binary options industry. The latest product is a Customer Relations Management system which a high level of efficiency for sales and retention.
MarketsPulse recently launched a MetaTrader 4 integration for binary options. For more details about the CRM system, here is the official press release:
LONDON- MarketsPulse has introduced a new CRM tailor-made for Binary Options
operations. MarketsPulse, recognized for being the leading Binary Options Enterprise
Solution Provider, now offers brokers the ability to have full control of their operation in the
most simple and efficient manner, while accessing a full view of traders’ info in one click.
The new CRM is designed to efficiently work with the Binary Options operation by enabling
easy management of information flow. The systems’ automated updating process and
powerful tools provide sales and retention strategists the capability to execute a business
plan with ease. Furthermore, the system’s flexibility allows brokers to adjust the technology
to support their business logic.
“The system was strategically built using our vast experience combined with MarketsPulse
clients’ and industry expert feedback,” says Ravit Friedberg, Director of Products at
MarketsPulse. “The development of MarketsPulse CRM was designed to offer flexibility to
accommodate the uniqueness of each of our clients. This robust CRM system provides the
well-rounded suite for all brokers wanting to penetrate the highly competitive market of
Binary Options. ”
Furthermore, the CRM allows broker to customize workflow through creating roles for user
groups, including a hierarchical tree of roles that allow specific fields to be displayed to task
managers handling trader support, satisfaction, and/or retention. The automated workflow
tool can be customized to assign leads to specific agents according to different preferences,
send automatic alerts and reminders, and much more, the possibilities are endless. Being
the first of its kind, designed for Binary Options, the flexibility is what makes this CRM an
attractive addition for any broker, since it accommodates to operational expansion as
traders’ interest in Binary Options increases