GBP/USD: Trading the British Retail Sales Aug 2015

British Retail Sales is considered one of the most important economic indicators. A reading that is higher than the market forecast is bullish for the British pound.

Update: UK Retail Sales only +0.1% – GBP slides

Here are all the details, and 5 possible outcomes for GBP/USD.

Published on Thursday at 8:30 GMT.

 Indicator Background

Retail Sales is the primary gauge of consumer spending, a critical component of economic growth. Traders should treat this indicator as a market-mover, as an unexpected reading can have a major affect on the direction of GBP/USD.

Retail Sales posted a decline in June of 0.2%, the first decline we’ve seen in three months. This reading was well below the forecast of a gain of 0.4%. The markets haven’t changed their forecast for July, with an estimate of +0.4%.

Sentiments and levels

The pair has alternated between weekly gains and losses over the past 6 weeks, as GBP/USD continues to show some volatility. Monetary divergence favors the dollar, but some strong data out of the UK this week could give a boost to cable. So, the overall sentiment is neutral on GBP/USD towards this release.

Technical levels, from top to bottom: 1.5909, 1.5769, 1.5682, 1.5590, 1.5485 and 1.5341.

5 Scenarios

  1. Within expectations: 0.1% to 0.7%: In such a case, the pound is likely to rise within range, with a small chance of breaking higher.
  2. Above expectations: 0.8% to 1.1%: An unexpected higher reading can send GBP/USD above one resistance line.
  3. Well above expectations: Above 1.1%: Such an outcome would likely propel the pair upwards, and a second resistance line might be broken as a result.
  4. Below expectations: -0.3% to 0.0%: A weak reading could push GBP/USD below one level of support.
  5. Well below expectations: Below -0.3%: A significant contraction by the indicator could push the pound lower and break a second support level.

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